Real Estate Lending Services

Welcome

Welcome to First Priority Financial. We have been doing business in the San Francisco EastBay and SouthBay areas since 1993. Whether you are buying your first home or just need to refinance an existing home loan we will be able to help you find a mortgage program that will fit your needs.

We specialize in the following: Purchase and Refinance Home Loans for properties in the San Francisco East Bay and South Bay area.

We are able to obtain the best possible terms for our clients. We do all the leg work and present you with the best Mortgage program.

Our goal is to make sure you have all facts before you make a decision about the huge commitment a mortgage represents. I realize the real estate process can sometimes be complicated and cut through the clutter for you.

Refinance and first-time first time home buyers Fremont Mortgage Hayward Mortgage Union City Mortgage Pleasanton Mortgage Livermore Mortgage Dublin Mortagge Danville Mortgage Walnut Creek Mortgage Milpitas Mortgage Santa Clara Mortgage San Jose Mortgage Cupertino Mortgage Campbell Mortgage Saratoga Mortgage Los Altos Mortgage Los Gatos Mortgage


What I do for You...

When I work with clients I have take on three roles:

1.Consult and Advise:

  • I will ask profound, insightful questions. A consultant will probe and inquire and discover what is really important to you!
  • I will appropriately define the problems and differentiate the essential objectives from less relevant concerns.
  • I anticipate likely obstacles to achieving your objectives and identify sensible means to circumvent them.

2.Negotiate:

I treat your money like it was my own, because when it is time to save you or make you money, I am like a "pit bull".   Money is an emotional issue.  To represent your own self is like performing surgery on yourself.....you can’t image that, can you not?  When dealing with your money, I critically examine the accuracy of the underlying assumptions being relied on.  While negotiating for you, as your consultant I skillfully articulate the strengths and weaknesses of the various loan programs available for you to get the most value for your money.

3.Overseer:

Every transaction has 100 to 150 phone calls alone.  Each one of them loaded with critical details.  Every "i" must be dotted and every "t" must be crossed.   There are 41 different people from 14 different industries that are involved during each stage of your transaction.

Imagine that buying your home is like flying an airplane across the country.  A consultant is like the pilot of your plane and you are the passenger.  There’ll most likely be turbulence.  As your pilot, the consultant’s role is to oversee all of these details, recognizes what is known about an issue, what more needs to be known, and how to best obtain the relevant and accurate information needed.  A good consultant will be able to see things from multiple perspectives and identify any likely unintended consequences of your decisions

Whether you are buying or refinancing your home, I’ll work with you to determine the best skill set based on your current needs.


Philosophy

Your goals are my goals and our agents work until you’re satisfied. I take the time to get to know you and learn about both your short-term and long-term goals. It’s important to think ahead before entering into any real estate transactions. I’ll guide you through the planning process to ensure you never regret a decision down the road.

 

News

Click the links below to see a brief video on each of the 5 items that a lender looks at when you aplly for a home loan:

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There have recently been 6 big new rules that have changed the mortage industry.

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The Army Corps of Enginners has declared that the Centerville area of Fremont is in a 50 year flood plain. This means that mortagages againse these houses need ...

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Teaser Rate or Service?

It is time to ask yourself if you are choosing a promise of some too good to be true rate, or service that you will treasure.  The truth of mortgages is that everybody sells from the same pools of products and can offer the same rates. What is much less known is that different products and their attractive rates come with different underwriting requirements and that different lenders have different approaches toward issues such as what constitutes steady income.

What does make a difference in your mortage is a broker who can let you know where you stand, who understands what is needed to satisfy the lenders, and who will not abandon you at the first challenge.

Any bozo can offer a rate calculator, and many bozos do. Ask yourself who will be handling the paper work, who will be taking care of all of the details, and are they the person you trust to be doing this?

 

© 2005-2013 First Priority Financial is licensed by the CA Dept. of Real Estate, license #00654852  NMLS # 230288   *****

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